Brand awards in Malaysia: These days they ares coming out with more and more Malaysia product brand awards. They say is to promote and improve branding standards in Malaysia, or something like that.
We have Superbrand Awards, Putra Brand Awards, Reader’s Digest Trusted Brands Awards, Malaysia Power Brand Awards and The Brand Laureate Awards.
But many Malaysians probably think that these awards are given out as a marketing “gimmick”, merely to promote the brands. Or is it not?