Gary Saarenvirta is the CEO of Daisy Intelligence Corporation, an award-winning artificial intelligence company specializing in retail merchandising solutions and insurance fraud detection. Marketers are facing a rising tide of digital interactions. Relief is on the way in the form of artificial intelligence. The capability to skip right to the answers without even forming the questions will be the salvation of marketers. With AI, the analytical load shifts to machine learning algorithms. The first wave of commercial AI solutions has already made landfall. AI is being used today to improve audience targeting for programmatic media buying; make dynamic content and product recommendations; and drive demand-level pricing. Companies also have the option of outsourcing the analytical work to software-as-a-service platform providers who will help them benefit from the technology immediately. The company, which specializes in retail merchandising solutions and insurance fraud detection, was awarded the first-place prize at the Elevate AI Pitch competition. The AI platform developed by Daisy Intelligence can determine the best product price points; adjust the promotional mix to minimize cannibalization; identify optimal store locations and layout, and much more, saving merchandisers from needing to figure it out themselves.
Daisy Intelligence Timeline
Helping marketers lead the transformation of business by putting customers first.
Developer of AI-Powered technologies intended for retailers to focus on optimizing promotional product and price mixes for dramatically improved results. The company specializes in analyzing large quantities of transactions, pricing, inventory, and operational data that helps in making automated operational decision recommendations, enabling users to deliver optimized merchandise planning and risk management decisions for its clients. What you see here scratches the surface. Personalize which data points you want to see and create visualizations instantly. Growth Rate. Size Multiple. Key Data Points.
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The funding will enable Daisy to expand globally, invest in sales and marketing, provide further support for its customer success teams, and expand its operational infrastructure as growth demands. Daisy is driving a revolution in retail with its core AI SaaS platform, adding intelligence and automation to merchandising decisions. Daisy has helped its retail clients increase year over year, same store sales an average of 2.
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